The IZOD story begins across the pond in London, where talented tailor, Arthur James ?Jack? Izod, opens the first A.J. IZOD store in London?s West End in 1922, selling fine shirts, ties, hosiery and sportswear. In 1930, Edward, The Prince of Wales, is so impressed with Jack?s apparel, he commissions him to make shirts for the royal household.
In the US, a successful line of women?s shirts was launched under the Izod of London label and thereafter fatefully expanded to include clothing for men and children. Enter the rise of the preppy look, which reached its height in the 1980s. It was not only a look, it was a lifestyle. Students made the polo part of their everyday uniform and made it their own by layering colors and popping the collars.