One very large segment of the Promotional Products Industry is personalized logo bags. It may not be quiet as popular as personalized hats and shirts but it is the third most popular form of advertisement when it comes to promotional products. Bags such as travel bags, brief bags, and tote bags, can be useful and are durable enough to last a lifetime. Therefore, a bag with an embroidered or printed logo can be and excellent way to promote your business. Whether you are giving custom bags away as a giveaway or whether you are offering them as perks for your employees, a bag with your logo on it will go a long way. Bags and cases have a number of different uses so there is a good chance that the person you are giving the bag to will use it at some point in his or her life. This means they will be a walking advertisement for your company and your logo and company name will be viewed by many. This means your return on investment is high. Within the bag category, tote bags, or as some call them totes, are used by many companies as a form or marketing because they are cost friendly and very useful. Most women own several totes and use them for a wide variety of reasons. This means they use them frequently are more likely to use a free tote than a free duffle bag. Since a tote bag is less expensive than a duffel, it makes sense that businesses will often choose the tote as their choice of logo bag.